To recapture a younger audience from the likes of YouTube and Twitch, Facebook has launched Fb.gg, a centralized location for watching gamers' livestreams

It's no secret that young adults aren't on Facebook anymore. Research has found that only 51% of teens are using Facebook in 2018, compared to the 71% who did back in 2015. The social media platform has become a place for parents and grandparents to post their family pictures and political views; meanwhile teens have migrated to other platforms like Snapchat, Instagram and YouTube.

Facebook wants a piece of that market back, and it's doing so by getting in on gaming action with Fb.gg (gg for “good game”), hoping to capture some of the audience that has flocked to watch streamers play on YouTube and gaming platforms like Amazon's Twitch. Fb.gg gives Facebook users access to all of the video game content streaming on the platform in one centralized location. They can follow gamers they like and get recommendations for other videos based on on their likes and groups.

It's a smart idea, but a late one. Big YouTube gamers with a dedicated following would have to make the switch to Facebook, though it could prove to be worth it for viewers who might miss out on gaming content in the regular feed.

Fb.gg

It's no secret that young adults aren't on Facebook anymore. Research has found that only 51% of teens are using Facebook in 2018, compared to the 71% who did back in 2015. The social media platform has become a place for parents and grandparents to post their family pictures and political views; meanwhile teens have migrated to other platforms like Snapchat, Instagram and YouTube.

Facebook wants a piece of that market back, and it's doing so by getting in on gaming action with Fb.gg (gg for “good game”), hoping to capture some of the audience that has flocked to watch streamers play on YouTube and gaming platforms like Amazon's Twitch. Fb.gg gives Facebook users access to all of the video game content streaming on the platform in one centralized location. They can follow gamers they like and get recommendations for other videos based on on their likes and groups.