A new platform feature enables musically-inclined users to pretend livecast with friends, helping to boost the social media site's popularity with younger demographics and compete with other interactive platforms

Facebook has a brand new feature called Lip Sync Live to help foster connections between its music lovers. The feature allows users to lip sync their favorite song, such as “Havana” by Camila Cabello, during a live broadcast that they can then share on their page.

Facebook’s popularity with the younger generation has been on a continuous decline, with teens choosing to use other social media apps, such as Snapchat and Instagram. The company is hopeful this new and more dynamic way of sharing will help target younger users and keep them.

The competition is stiff, however, and includes the popular video community Musical.ly, which has 200 million registered users, many of them teens. The reason for Musical.ly’s success deals with its easy-to-use format while offering a stage for everyone to show off their talents.

Facebook’s Lip Sync Live will allow everyone a chance to pretend to perform by choosing the song and personalizing it with various filters. Users can also lip sync with others and those who are viewing the video can find information about the artist, including their Facebook page. Lip Sync Live is currently only available in select markets.

Facebook

Facebook has a brand new feature called Lip Sync Live to help foster connections between its music lovers. The feature allows users to lip sync their favorite song, such as “Havana” by Camila Cabello, during a live broadcast that they can then share on their page.

Facebook’s popularity with the younger generation has been on a continuous decline, with teens choosing to use other social media apps, such as Snapchat and Instagram. The company is hopeful this new and more dynamic way of sharing will help target younger users and keep them.