Facebook’s Lip Sync Live Lets Users Pick A Song To Sing For A Mock Broadcast

Facebook’s Lip Sync Live Lets Users Pick A Song To Sing For A Mock Broadcast

A new platform feature enables musically-inclined users to pretend livecast with friends, helping to boost the social media site's popularity with younger demographics and compete with other interactive platforms

Carissa Chesanek
  • 8 june 2018

Facebook has a brand new feature called Lip Sync Live to help foster connections between its music lovers. The feature allows users to lip sync their favorite song, such as “Havana” by Camila Cabello, during a live broadcast that they can then share on their page.

Facebook’s popularity with the younger generation has been on a continuous decline, with teens choosing to use other social media apps, such as Snapchat and Instagram. The company is hopeful this new and more dynamic way of sharing will help target younger users and keep them.

The competition is stiff, however, and includes the popular video community, which has 200 million registered users, many of them teens. The reason for’s success deals with its easy-to-use format while offering a stage for everyone to show off their talents.

Facebook’s Lip Sync Live will allow everyone a chance to pretend to perform by choosing the song and personalizing it with various filters. Users can also lip sync with others and those who are viewing the video can find information about the artist, including their Facebook page. Lip Sync Live is currently only available in select markets.


+gen Z
+product experience
+Social Media
+Social Media

Learn About Our Membership Services

Need Research Help?
As a member you can ask us any research questions and get complimentary research assistance with a 4-day turnaround. Reports inclde stats, quotes, and best-inclass examples on research topics.
Remain Informed & Strategic
We publish several trends reports each month. By becoming a member you will have access to over 100 existing reports, plus a growing catalog of deep topical analysis and debrief-style reports so you always remain in the know.
See Trends Come To Life
Meet your peers and immerse yourself in monthly trend and innovation webinars and discounted conferences.
No search results found.