How Companies Are Boosting Productivity With Gamification
From interactive onboarding apps to tech-enhanced team challenges, more companies, including a van-leasing company, are using games to train and motivate their employees
As companies look to boost engagement, encourage knowledge sharing, elevate training and skills, and achieve higher sales and performance goals, they’re turning to game-based systems that incentivize employees around the completion of specific tasks.
Whether providing rewards, increasing an individual’s visibility within the organization or simply creating healthy competition among colleagues, these strategies have proven to be effective forms of motivation. Here’s how four companies are enhancing workplace productivity and enjoyability through interactive and engaging challenges:
The Home Depot has launched an employee onboarding tool called PocketGuide. The mobile application, which assists in employee education and training, leverages gamification to help associates learn while they’re in the aisles. PocketGuide delivers product knowledge and learning activities to the palm of an associate’s hand, significantly reducing backroom training. The application is rolling out to all garden associates for this spring season and will expand to more store departments throughout 2018.
Professional service company KPMG has introduced KPMG GlobeRunner, a learning program that gamifies the employee education experience. Through GlobeRunner, employees can take different missions to learn about capabilities, clients and offerings within KPMG’s global network. Within the first 12 months, they have had over one million questions answered within the globe runner tool.
Van-leasing company Vanarama worked with software company RMG to implement Vanarama League, a motivating program that gamifies the salesperson selling experience. Salespeople hear a ‘kerching’ cash register sound when the system records a sale, and can see how they are performing compared to their co-workers on a giant leaderboard that features top salespeople for the week, month and year. The system contains other features like time-limited group games, allows team target setting, and is fully integrated with Vanarama’s pre-existing Evolution CRM software and Avaya IP Office telephony system.
E-procurement provider Waxing Digital uses gamification to double the productivity of its development team. Through the game experience, developers solve tickets rated 1 through 10 in difficulty under specified time limits similar to levels in time games. The answers are checked by an overseeing manager and score is kept on an excel leaderboard. The 4 developers with the highest scores are awarded prizes such as a pair of Google Glasses. Since implementation, developers have noted that the competition lessens pressure in the office.
Using entertaining yet productive challenges like games to incentivize workplace productivity is just one way that brands are improving their operations and the experience of their employees. For more insights on this topic, see PSFK’s recent paper A Playbook For Sales Success: Aligning Goals Using AI And Incentives.