Rock Band Used Instagram Stories To Debut New Music To Followers

Rock Band Used Instagram Stories To Debut New Music To Followers

Grammy Award-winning music group Ghost used the social media platform to announce its work, allowing followers an exclusive look at the band's latest music before the official release

Jiwon Kim
  • 1 june 2018

“Dance Macabre” by Ghost is a track that officially debuted on May 18th, yet fans were able to listen to the song earlier on the band’s Instagram story. Although many artists are using social media to market their work, Ghost is one of the first musicians to forgo the usual platforms—Facebook, Snapchat and Twitter—and use Instagram’s Story feature to promote and release their new music.

While many musicians have been keen to use Instagram to advertise their work, they haven’t necessarily used the Story function in particular,  on which posts vanish after 24 hours. The ability to debut music this way could be an indication of Instagram’s influence over Snapchat, and may also pave an innovative marketing path: While users might just scroll past regular Insta posts that are clearly labelled as ads, the story provides an opportunity to capture viewer’s attention in a more organic way.


+Brand Introduction
+Social Media
+Social Media

Learn About Our Membership Services

Need Research Help?
As a member you can ask us any research questions and get complimentary research assistance with a 4-day turnaround. Reports inclde stats, quotes, and best-inclass examples on research topics.
Remain Informed & Strategic
We publish several trends reports each month. By becoming a member you will have access to over 100 existing reports, plus a growing catalog of deep topical analysis and debrief-style reports so you always remain in the know.
See Trends Come To Life
Meet your peers and immerse yourself in monthly trend and innovation webinars and discounted conferences.
No search results found.