Givenchy Boosts Chinese E-Commerce With WeChat Boutique

Givenchy Boosts Chinese E-Commerce With WeChat Boutique
Fashion & Apparel

The fashion house's WeChat page gives Chinese customers access to exclusive apparel and reflects its offline branding with carefully curated imagery

Ivanha Paz
  • 1 june 2018

Givenchy created a new shopping experience that gives the Chinese luxury market a convenient way to access exclusive pieces: a WeChat store. According to Luxuo, the chat app has a billion monthly active users and has become a necessary retail and marketing tool for any company doing business in China. Other fashion houses of the likes of Dior, Gucci and Louis Vuitton have made similar moves by setting up WeChat boutiques.

In Givenchy’s case, the design and feel of the e-commerce page on WeChat represents its offline service and brand with carefully curated imagery and aesthetic appeal. Shoppers on WeChat have access to ready-to-wear apparel, leather products and accessories, as well as limited edition items.

Luxury brands have taken longer to make the leap toward an e-commerce market, compared to retailers that sell fast fashion or have mass appeal. But it has become clear that even exclusive designer houses have to jump on WeChat and its counterparts in order to compete.

Givenchy


Lead Image: Givenchy/Gogoboi/WeChat via Jing Daily

Givenchy created a new shopping experience that gives the Chinese luxury market a convenient way to access exclusive pieces: a WeChat store. According to Luxuo, the chat app has a billion monthly active users and has become a necessary retail and marketing tool for any company doing business in China. Other fashion houses of the likes of Dior, Gucci and Louis Vuitton have made similar moves by setting up WeChat boutiques.

+apparel
+Asia
+Brand Development
+Brand Introduction
+Chanel
+chat
+china
+Design
+Fashion
+GUCCI
+hermes
+home
+Louis Vuitton
+Luxury
+mobile
+Prada
+retail
+technology
+Virtual Commerce
+WeChat

Learn About Our Membership Services

Need Research Help?
As a member you can ask us any research questions and get complimentary research assistance with a 4-day turnaround. Reports inclde stats, quotes, and best-inclass examples on research topics.
Remain Informed & Strategic
We publish several trends reports each month. By becoming a member you will have access to over 100 existing reports, plus a growing catalog of deep topical analysis and debrief-style reports so you always remain in the know.
See Trends Come To Life
Meet your peers and immerse yourself in monthly trend and innovation webinars and discounted conferences.
No search results found.