Google Created An AI-Powered Mini Golf Course To Promote Its Home Speakers

Google Created An AI-Powered Mini Golf Course To Promote Its Home Speakers
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Google's mini golf pop-up lets players interact with its voice assistant, enhancing the put-put experience while demonstrating the tech giant's connected-home prowess

Ivanha Paz
  • 4 june 2018

Google’s mini golf pop-up is seeing its last day today in NYC before hitting other major cities to promote its new AI speakers. In an effort to compete with Amazon’s Alexa, the multinational tech company has set up a six-hole mini golf course where the typical obstacles can only be activated by talking to Google Assistant on one of three speakers: Google Home, Google Mini or Google Home Max.

To show guests the potential of Google Assistant around the house, the prompts include actions like turning on the lights, the TV or a fan that makes the windmill spin on one of the holes. Although the pop-up experience does an outstanding job at detailing just how the smart speakers may be used, Google is still lagging behind Amazon: Even after adding over 3,000 devices that the smart assistant can connect to, Alexa works with 12,000 while Google’s with just 5,000.

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All signs point towards more growth from each of these companies in this department, as the connected home is rapidly becoming a staple in households around the globe. Google’s pop-up will continue making its rounds through the end of July, with its next stops in Chicago, Los Angeles and Atlanta.

Google

Google’s mini golf pop-up is seeing its last day today in NYC before hitting other major cities to promote its new AI speakers. In an effort to compete with Amazon’s Alexa, the multinational tech company has set up a six-hole mini golf course where the typical obstacles can only be activated by talking to Google Assistant on one of three speakers: Google Home, Google Mini or Google Home Max.

+advertising
+AI
+amazon
+experiential marketing
+Fashion
+fitness / sport
+Google
+google home
+home
+IoT
+pop up
+pop-ups
+smart speaker
+sport & fitness
+tech
+technology
+USA
+voice

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