Google’s Mobile App Connects Communities In India Through Local Knowledge

Google’s Mobile App Connects Communities In India Through Local Knowledge
Loyalty & Membership

Neighbourly is an app aimed at providing access to local information between residents of the same community, fostering a trustworthy and easy-to-access source of insights and recommendations as well as extending Google's reach

Ivanha Paz
  • 21 june 2018

Google is launching a new social app aimed at Indian communities to connect people to the members of their neighborhoods. Called Neighbourly, the service allows users to ask questions, become local experts and keep up with the happenings of their community.

Information on apps like Yelp and TripAdvisor is limited, and can sometimes be misleading. An app that instead focuses on facilitating communication between the people who live in the area and are knowledgeable about a reliable mechanic or the safest park for kids is a valuable source of information. While this concept isn’t actually new, as neighborhoods across the globe have Facebook and other social media groups that serve a similar purpose, a dedicated app could prove to be a safer and more efficient way for users to find the insights they need, ensuring greater user trust.

The app doesn’t reveal any personal info, but it allows users to follow others’ questions. It’s currently available on Android, and is in its beta phase in Mumbai. Neighbourly functions as a brand-enhancing service for Google, one that extends beyond the typical reach of the company and further integrates itself into other areas of consumers’ lives, in this case by offering community support and catering to consumer needs for personal recommendations and insights. For more ways that brands can increase their engagement with consumers, see PSFK’s recently launched CX Playbook.


Lead image: woman using smartphone stock image from mirtmirt/Shutterstock

+cx playbook
+loyalty & support
+mobile app

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