Gucci Releases Online Platform Aimed At Improving The World

Gucci Releases Online Platform Aimed At Improving The World
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As part of a larger sustainability and social impact plan, the fashion megahouse built the hub so that its customers can connect to its invigorated sense of purpose and transparency

Todd Neikirk
  • 12 june 2018

Legendary fashion house Gucci, inspired by the UN Global Goals and the Paris Climate Accord, has released its own 10-year plan for environmental and social impact. The platform is called Gucci Equilibrium and will have three elements: people, planet and purpose. The aim is to reinforce the brand’s commitment to sustainability and transparency for its customers, employees and suppliers.

The people portion of the initiative refers to the company’s empowerment and diversity campaigns. Environmental projects see Gucci increasing transparency around the sources of its raw materials and banning furs. The innovation aspect will find Gucci working with startups through its new ArtLab space near Florence, Italy.

Consumers can learn about and follow the company’s progress on the Gucci Equilibrium website, where the brand notes:

Gucci Equilibrium is a collection of all our values, positive instincts and ambitions. It’s a balance of the aesthetics of the things we produce with the ethics in which we believe. We are driven by our Culture of Purpose (central to everything you’ll find here at Gucci Equilibrium).

Gucci

Legendary fashion house Gucci, inspired by the UN Global Goals and the Paris Climate Accord, has released its own 10-year plan for environmental and social impact. The platform is called Gucci Equilibrium and will have three elements: people, planet and purpose. The aim is to reinforce the brand’s commitment to sustainability and transparency for its customers, employees and suppliers.

+advertising
+apparel
+Chanel
+dior
+Diversity
+Europe
+Fashion
+GUCCI
+Louis Vuitton
+Prada
+Social impact
+startups
+Sustainability
+transparency

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