Habitat For Humanity Uses Insecticide-Emitting Posters In Campaign Against Mosquitos
The NGO designed ads that dissolve when it rains and emit an insecticide that destroys mosquitos carrying viruses like Zika, fighting for the very cause that the campaign is raising awareness for
Habitat for Humanity released an innovative campaign that aims to help prevent mosquito-borne diseases—a cause of major health problems in certain countries—by creating a poster that dissolves when it rains and then releases an insecticide that destroys mosquito larvae, combining with the rainwater and helping curb proliferation of the deadly insects.
Created by BETC Sao Paulo, the poster was designed specifically to help fight against the Aedes Aegypti mosquito, a breed that carries Zika, Dengue and other virulent diseases. The poster is informative in the sense that it tells the local community about how dangerous mosquito bites are.