The web series is a part of a greater effort to emphasize the evolving experiential elements of shopping at the department store

The British luxury department store Harrods created a digital campaign titled “My London Taxi Tales,” which connects the history of London with the brand's own legacy. All taking place in a taxi on the streets of London, the series drives around major figures in the luxury fashion world and has them discuss their personal stories about the town. Viewers can watch industry titans and influencers, including menswear designer Paul Smith and beauty blogger Estée Lalonde, describe some of their favorite places in the city.

This kind of online entertainment is a way for Harrods to display the its emphasis on experiential and lifestyle shopping. An example can be seen in the department store’s Fine Wine & Spirits Rooms. The newly built space has eye-catching architecture and will host installations and events that showcase the department store’s assortment of spirits. For younger consumers, the retail giant has unveiled a Technicolor toy department that includes perks like a free gift giving concierge service and an Alice in Wonderland-inspired tunnel.

Harrods

The British luxury department store Harrods created a digital campaign titled “My London Taxi Tales,” which connects the history of London with the brand's own legacy. All taking place in a taxi on the streets of London, the series drives around major figures in the luxury fashion world and has them discuss their personal stories about the town. Viewers can watch industry titans and influencers, including menswear designer Paul Smith and beauty blogger Estée Lalonde, describe some of their favorite places in the city.