Relationship App Looks To Hire ‘Anti-Retention Specialist’ To Boost User Success

Relationship App Looks To Hire ‘Anti-Retention Specialist’ To Boost User Success
Design

Hinge is hiring a specialist to ensure the app's good churn increases, hoping to offer users greater likelihood of finding a match through research on those who leave the app out of success

Ivanha Paz
  • 13 june 2018

Relationship service Hinge designed a role that focuses on increasing the number of users who leave the app happily, also known as “good churn,” because they have successfully found a relationship. Unlike for many other applications in the case of dating services, user retention can actually mean the opposite of success, which is why Hinge is on the search for an “Anti-Retention Specialist.”

“When it comes to relationship-driven apps, like Hinge, we’re in a unique position to optimize our members’ in-app experience to ultimately get them off the app,” Jean-Marie McGrath, Director of Communications at Hinge, told PSFK. There’s a big difference between customer loss and Hinge’s new anti-retention agenda: “In essence, it means that they’ve used our platform to make meaningful, IRL connections and, as a result, don’t need us anymore,” said McGrath. Plus, those who leave the app after making a connection tend to become the best champions of the brand, sharing their experiences with their single friends, and might even return to Hinge if the relationship doesn’t work out.

The Anti-Retention Specialist will be charged with analyzing what exactly is promoting good churn through member surveys, observations and focus groups. The job also comes with a few perks, as the position will require fostering research-backed methods for richer conversations and better dates, and what more effective way to do so than on the field? To this end, Hinge will allot the specialist a monthly allowance to frequent local bars and restaurants.

Candidates must have a PhD in Sociology (or a related field), as well as doctoral research focused on love, relationships, sex or interpersonal communication. To prove their expertise, position hopefuls will have to plan a date for the Hinge team during the first round of interviews and prove that they can engender meaningful conversations and connections.

In our eyes, the less time people spend on the app, the better. As we continue to grow, we’re excited to double down on this commitment by hiring an Anti-Retention Specialist who can not only bring years of professional and academic experience, but can also enhance our members’ offline experiences,” said McGrath.

The app has also taken other measures to ensure quality dates, like eliminating the swipe feature two years ago and basing its algorithm on detailed prompts, profiles and advanced preferences, ensuring that people on Hinge are truly interested in finding an ideal partner.

Hinge

Relationship service Hinge designed a role that focuses on increasing the number of users who leave the app happily, also known as “good churn,” because they have successfully found a relationship. Unlike for many other applications in the case of dating services, user retention can actually mean the opposite of success, which is why Hinge is on the search for an “Anti-Retention Specialist.”

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+Design
+loyalty
+loyalty & support
+relationship

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