The H&M Home Stylist provides customers with mood boards and design inspiration as they navigate the process of redecorating

As conversational commerce becomes more common, H&M, an early adopter of the concept, is using Google Assistant to aid consumers searching for home goods. The H&M Home Stylist will offer customers advice on how to incorporate H&M's homeware line into their decor, delivered by a lifelike human voice.

The new feature will allow shoppers in the process of redecorating to experiment with different styles, moods and inspirations within their homes, without having to commit to the vision or direction of a professional interior designer. In addition, the process will allow customers not only to streamline the entire process through the use of Google Assistant, but also personalize the experience down to the detail. The assistant will tailor tips and suggestions to each user.

This use case of Google Assistant for a major brand like H&M could open up opportunities for retail and voice technology. The vastness of online shopping has a tendency to appear overwhelming, and having a virtual shopping advisor or stylist built into an e-commerce experience could prove to be a huge advantage among retailers.

H&M


Lead Image: H&M Home

As conversational commerce becomes more common, H&M, an early adopter of the concept, is using Google Assistant to aid consumers searching for home goods. The H&M Home Stylist will offer customers advice on how to incorporate H&M's homeware line into their decor, delivered by a lifelike human voice.

The new feature will allow shoppers in the process of redecorating to experiment with different styles, moods and inspirations within their homes, without having to commit to the vision or direction of a professional interior designer. In addition, the process will allow customers not only to streamline the entire process through the use of Google Assistant, but also personalize the experience down to the detail. The assistant will tailor tips and suggestions to each user.