In Brief

Expedia's HomeAway is including hotels from the travel site among vacation home rental results to expand into urban markets and offer more choices

Vacation home rental service HomeAway has begun adding hotels from its parent company Expedia to its listings. The opposite has been true for some time—Expedia has included HomeAway’s rentals alongside hotels in search results. The idea is that by adding more possibilities when it comes to booking lodging, every customer will find the best option to meet their needs. All hotels on HomeAway must be part of the Expedia Affiliate Network, and as Skift notes, the pricing scheme isn’t entirely clear: the same stay at The Historic Powhatan Resort in Williamsburg, Virginia was listed for $283.28 on VRBO (a HomeAway site) versus $276.36 on Expedia.

Breaking into urban markets was another factor that pushed the company to make the addition, by adding hotels in places where there weren’t many homes on offer. It’s an interesting mix that answers a need within a changing market. Alternative lodging is a rapidly growing trend, and filling in the gaps is a necessary step while the hospitality industry as a whole catches up.

HomeAway


Lead Image: Hotel room travel stock photo from Soloviova Liudmyla/Shutterstock

Vacation home rental service HomeAway has begun adding hotels from its parent company Expedia to its listings. The opposite has been true for some time—Expedia has included HomeAway’s rentals alongside hotels in search results. The idea is that by adding more possibilities when it comes to booking lodging, every customer will find the best option to meet their needs. All hotels on HomeAway must be part of the Expedia Affiliate Network, and as Skift notes, the pricing scheme isn’t entirely clear: the same stay at The Historic Powhatan Resort in Williamsburg, Virginia was listed for $283.28 on VRBO (a HomeAway site) versus $276.36 on Expedia.