Instagram Builds A Kinetic Capsule Showcasing Stories From 2018

Instagram Builds A Kinetic Capsule Showcasing Stories From 2018
Brand Activation & Immersion

This year the Cannes Lions festival featured the work of one of the world's best storytellers, who created a time-capsule installation of this year's Instagrammed events, merging technology, design and community all in one show

Jiwon Kim
  • 26 june 2018

Instagram worked with storyteller and stage designer Es Devlin to bring stories to life at the Cannes Lions festival this year. The designer created an installation she’s calling Storyscape to bring her perspective and others’ stories into the mix. The installation is created to be a time capsule of 2018 events shared by those on Instagram.

This display acts as a means for Instagram to show how sharing stories can build communities and bring people closer together. A 360-degree experience, Storyscape totally immerses visitors, plunging them in the middle of 8 hours of Instagram Stories, 51 monitors, 4 projectors, 8 audio speakers, 242 windows and 62 people working 5,000 hours within a span of 12 months.

As a creator, Es Devlin has built stages for artists such as Adele and Beyonce, and fashion brands like Chanel. For this installation, the designer explains, “I discovered that there was a connection between facades of building and storytelling. The word multi-story actually derived from the stories that were told on the exteriors of buildings. So what I’ve made is a cyclorama of building facades onto which is projected a film. Every little person that populates one of those small windows that surrounds you in the installation can actually add to the storytelling.”

Recently, Verizon executed a similar activation during pride month, Connected by Pride. In an effort to embrace equality and inclusion, Verizon decided to not only be present at Pride celebrations in the U.S. and Ireland, but also to ask individuals to participate in what the company is calling, “the first connected pride parade.” The brand created a series of vibrant backgrounds for users to choose from and digitally march with. Users can record themselves and submit a video of their march. This serves as Verizon’s way of bringing the LGBTQ community together.

Both of these initiatives aim to strengthen communities through the power of storytelling and digital assets. They provide opportunities for anyone to engage by showing their support and who they are via captivating digital media, forming a powerful intersection of art, technology and community.



+Brand Immersion
+cannes lions
+Social Media

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