Subscription Service Gives Customers A New Land Rover Every Year
With Jaguar Land Rover's Carpe, high-mileage drivers have a more convenient alternative to leasing that offers personalized features and optimal flexibility, fulfilling the consumer demand for unlimited motoring packages
Jaguar Land Rover is shifting from its usual one-time sales model towards a more long-lasting relationship with its customers in its new subscription service. Carpe is aimed at U.K. drivers who spend many weekly hours on the road and offers members a new car every year, with specifications tailored to each individual.
Explaining the reason for the offer, Managing Director of Inmotion Ventures Sebastian Peck said “We know there is appetite for unlimited motoring packages and demand is growing rapidly for subscription services that better meet individual needs.” “For people who love driving premium vehicles but are tired of inflexible contracts, a subscription to Carpe is the solution.”
The service also includes servicing, maintenance, insurance, roadside assistance and delivery, fulfilling a consumer demand for easy and accessible change when it comes to vehicles, a quality that can increase brand loyalty. For many, the service may also be a better option than leasing because there are no mileage restrictions.