CEO of SHOP John Wantz explains how his company is empowering everyday shoppers by letting them monetize their data while also helping brands foster direct relationships with customers

Consumer data and its applications is currently a hot topic across many industries. Within the realm of retail in particular, people have increasing awareness of and concern over the storage and usage of their data, and are starting to question how they can manage it themselves.

This is why SHOP, a blockchain-powered commerce platform, aims to empower shoppers to own and monetize their personal data while also providing brands with unparalleled business intelligence. In this podcast interview, PSFK founder Piers Fawkes speaks to John Wantz, CEO of SHOP, about how the company lets shoppers tokenize their personal data—allowing them to then exchange their tokens with brands for transactions, rewards and savings—and helps brands grow direct sales without the use of middlemen and drive demand through actionable customer data.

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