Fast-Food Delivery Service Offers Collectible AR Food Illustrations
Just Eat is using augmented reality for a social media integration themed around the World Cup that drives sales using engaging and interactive advertisements
Just Eat is using augmented reality to test online ad sales for its food delivery service, but not in the way one might expect: Marketing tech agency Byte London has developed augmented reality ads to run on Facebook for people who have downloaded the Just Eat app.
App users are awarded plates to commemorate the World Cup, which, when used with the Facebook Messenger camera, turn into a whimsical graphic of former English soccer player, John Barnes. Facebook has shared the performance data for this type of ad with other brands and Just Eat is now looking to expand to other social media apps.
— Just Eat UK (@JustEatUK) June 7, 2018
Just Eat has seen success with AR in the past, with a 10% sales increase after an ad it ran in December. By integrating social media and AR into its strategy, Just Eat is offering key consumers more engaging and exclusive content, helping build brand awareness and drive sales by targeting consumers where they spend the most time online.
Lead image: using smartphone stock photo from oatawa/Shutterstock
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