Kellogg’s Is Promoting Jurassic World With Video-Display Boxes
The blockbuster series gets another collector's item in cereal boxes embedded with screens that hold five minutes of behind-the-scenes footage
Kellogg’s is turning a selection of its products—usually packaged in humble cardboard—into high-tech promotions for the upcoming premier of Jurassic World: Fallen Kingdom. The limited-edition boxes are embedded with screens that play five minutes of behind-the-scenes video on the making of the movie. Frosted Flakes and Keebler Fudge Stripe cookies are the two chosen treats for the release of 200 boxes, which were made available on Amazon for $24.99.
With this promotion, Kellogg’s brings back the analog nostalgia of finding a prize in Saturday morning cereal and matches the tone of the digital age. While $25 is a steep price for a box of cereal, the Jurassic franchise is one of the largest and most successful in the world and has a faithful following that will surely see the value of this collector’s item.