NBA And NHL Arenas Will Let Fans Take Blockchain-Protected Photos
A partnership between Wenn Digital and the Oak View Group allows fans to upload, register and sell photos through KODAKOne blockchain technology
While most people think of blockchain as providing protection for currency, Wenn Digital (the creator of KODAKOne) created a way for the technology to protect photographs as well. The company has recently announced a partnership with the Oak View Group that will allow visitors of select sports arenas to take pictures that can be uploaded to KODAKOne’s blockchain platform.
The participating arenas belong to the NBA’s San Antonio Spurs, Indiana Pacers, Sacramento Kings and Phoenix Suns as well as the NHL’s Minnesota Wild and New Jersey Devils. Once fans take photos or videos of the action, they can them upload and register them on the service. As the fans now own the media, it can be sold along the platform. In addition, “the six venues will collaborate to build a platform that allows fans to use KodakCoin Token cryptocurrency for various in-arena transactions and promotions.”
Connecting Wenn Digital’s technology to sports is a creative and pragmatic idea, as many consumers are curious about blockchain but may not have had enough exposure to it, which this partnership can provide them, helping them better understand how the technology works. The fans even have the ability to become early adopters of the currency and provides an opportunity to open up new users to blockchain.
Lead image: recording a goal with mobile phone camera stock photo from FreeProd33/Shutterstock