The brand's campaign will offer outdoor workspaces, conference rooms and cycling desks in select cities to help promote worker wellness as well as reach a wider audience

Summer can be a rough time for office workers. The weather may be beautiful outside, but many remain chained to their desks. L.L. Bean is looking to give desk jockeys at least a temporary reprieve with its new “Be An Outsider” campaign.

The initiative will provide pop-up individual outdoor work spaces in select cities, including conference spaces as well as cycling desks for those looking for some fresh air and exercise while they work. L.L. Bean president Steve Smith explains the concept behind the campaign, stating, “As humans, we have a preference to be in an among nature over man-made environments, so why not adopt the notion of working outside?”

A campaign that takes the office to the outdoors is a creative way for L.L. Bean to activate potential customers, allowing the company to tap into the many office workers looking for some respite who may not necessarily already be customers of the outdoorsy brand. The workspaces will be appearing in Manhattan's Madison Square Park on June 21, and will also be popping up in Boston, Philadelphia and Wisconsin over the course of the summer.

L.L. Bean


Lead image: L.L. Bean via Twitter

Summer can be a rough time for office workers. The weather may be beautiful outside, but many remain chained to their desks. L.L. Bean is looking to give desk jockeys at least a temporary reprieve with its new “Be An Outsider” campaign.

The initiative will provide pop-up individual outdoor work spaces in select cities, including conference spaces as well as cycling desks for those looking for some fresh air and exercise while they work. L.L. Bean president Steve Smith explains the concept behind the campaign, stating, “As humans, we have a preference to be in an among nature over man-made environments, so why not adopt the notion of working outside?”