menu

L.L. Bean To Offer Outdoor Office Space For Cooped-Up Workers

L.L. Bean To Offer Outdoor Office Space For Cooped-Up Workers
Brand Activation & Immersion

The brand's campaign will offer outdoor workspaces, conference rooms and cycling desks in select cities to help promote worker wellness as well as reach a wider audience

Todd Neikirk
  • 20 june 2018

Summer can be a rough time for office workers. The weather may be beautiful outside, but many remain chained to their desks. L.L. Bean is looking to give desk jockeys at least a temporary reprieve with its new “Be An Outsider” campaign.

The initiative will provide pop-up individual outdoor work spaces in select cities, including conference spaces as well as cycling desks for those looking for some fresh air and exercise while they work. L.L. Bean president Steve Smith explains the concept behind the campaign, stating, “As humans, we have a preference to be in an among nature over man-made environments, so why not adopt the notion of working outside?”

A campaign that takes the office to the outdoors is a creative way for L.L. Bean to activate potential customers, allowing the company to tap into the many office workers looking for some respite who may not necessarily already be customers of the outdoorsy brand. The workspaces will be appearing in Manhattan’s Madison Square Park on June 21, and will also be popping up in Boston, Philadelphia and Wisconsin over the course of the summer.

L.L. Bean


Lead image: L.L. Bean via Twitter

+Boston
+Brand Immersion
+Fashion
+Marketing
+new york
+philadelphia
+pop-up
+wellness
+work

Learn About Our Membership Services

Need Research Help?
As a member you can ask us any research questions and get complimentary research assistance with a 4-day turnaround. Reports inclde stats, quotes, and best-inclass examples on research topics.
Remain Informed & Strategic
We publish several trends reports each month. By becoming a member you will have access to over 100 existing reports, plus a growing catalog of deep topical analysis and debrief-style reports so you always remain in the know.
See Trends Come To Life
Meet your peers and immerse yourself in monthly trend and innovation webinars and discounted conferences.
No search results found.