Finance tech company iZettle joined forces with the city of London to make it easier to tip street performers in an increasingly cashless world

As payments go digital, fewer people are carrying cash—which means fewer tips for talented street performers. A new initiative, with backing from London Mayor Sadiq Khan, will allow listeners to use credit cards to leave a tip.

iZettle will be providing the credit card readers to the buskers. The Swedish firm, which Paypal recently announced plans to acquire, has been very successful allowing small businesses in London to accept credit cards through their cell phones or tablets. These card readers feature tap-to-donate technology which makes it easy for buskers to accept tips without stopping a performance.

After a recent trial of the device, performers reported a significant increase in audience contributions. This initiative is especially clever, as it frames buskers not only as artists, but also as the proprietors of their own small business.

iZettle

As payments go digital, fewer people are carrying cash—which means fewer tips for talented street performers. A new initiative, with backing from London Mayor Sadiq Khan, will allow listeners to use credit cards to leave a tip.

iZettle will be providing the credit card readers to the buskers. The Swedish firm, which Paypal recently announced plans to acquire, has been very successful allowing small businesses in London to accept credit cards through their cell phones or tablets. These card readers feature tap-to-donate technology which makes it easy for buskers to accept tips without stopping a performance.