The prototype from sustainable beauty brand Lush is being tested at a brick-and-mortar store in Milan where none of the products come in packaging

Ethical beauty brand Lush is testing an app that lets brick-and-mortar shoppers scan package-free products to read information they would otherwise get from packaging. Since a great number of the brand’s products have no packaging to reduce waste and promote sustainability, the app, which is powered by artificial intelligence, is designed to help customers learn about products in-store. The app trial coincides with the opening of the company’s ‘Naked’ store in Milan, where all the products are package-free.

The tool integrates technology with the brand’s sustainability mission, and could go a long way in improving the store experience, particularly for shoppers who are unfamiliar with Lush products. Fans of the brand can use the app to find out more about product ingredients and ethical sourcing.

“With this prototype mobile app we’ve put new technologies (AI) to a good use in our mission to eliminate more packaging and further educate our customers on our unique cosmetics,” Adam Goswell, head of technology R&D at Lush, told TheCurrent Daily.

LUSH

Ethical beauty brand Lush is testing an app that lets brick-and-mortar shoppers scan package-free products to read information they would otherwise get from packaging. Since a great number of the brand’s products have no packaging to reduce waste and promote sustainability, the app, which is powered by artificial intelligence, is designed to help customers learn about products in-store. The app trial coincides with the opening of the company’s ‘Naked’ store in Milan, where all the products are package-free.