Marriott’s AR App Gives Travelers Access To Virtual Resort Tours

Marriott’s AR App Gives Travelers Access To Virtual Resort Tours
Hotels, Hospitality & Travel

Would-be guests can use the augmented reality feature to 'walk' through the rooms, restaurants and beaches of eight resort locations across the Caribbean and Mexico

Rachel Gonzalez
  • 25 june 2018

Marriott is making exotic resort locations more accessible to travelers planning a vacation with an augmented reality app for iOS. Portal to Paradise lets customers tour eight of the hotel brand’s properties in the Caribbean and Mexico. All the app requires is an iPhone, and users can take a look at 360 degree views of rooms, restaurants, spas and beaches, in addition to other scenes. This app gives the customer the opportunity to make the most informed decisions about their vacation.

“We want consumers to be able to explore places that either they might not have previously considered, or ones they’ve always been interested in seeing, and in a first, users only need their iPhone, and no secondary technology or device, to ‘visit’ eight of our beautiful resorts in some of the Caribbean and Mexico’s most sought-after locations,” Diana Plazas, Marriott’s VP of Brand, Marketing & Digital for the Caribbean and Latin America, said in a press release.

Using AR in hotel marketing gives the customer access to more information than a simple website slideshow. Marriott hopes the immersive virtual tours will help travelers imagine being at a destination—and subsequently inspire them to book a trip.

Marriott

Marriott is making exotic resort locations more accessible to travelers planning a vacation with an augmented reality app for iOS. Portal to Paradise lets customers tour eight of the hotel brand’s properties in the Caribbean and Mexico. All the app requires is an iPhone, and users can take a look at 360 degree views of rooms, restaurants, spas and beaches, in addition to other scenes. This app gives the customer the opportunity to make the most informed decisions about their vacation.

+AR
+augmented reality
+Caribbean
+hospitality
+Latin America
+Luxury
+Marketing
+marriott
+mexico
+Shopper Marketing
+travel

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