McDonald’s Promotes Its Online Delivery Service To World Cup Fans Using Google Data
Harnessing Google's Real Time Trigger, McDonald's Hong Kong is delivering ads at optimal, predetermined moments when fans will find food most appealing, in promotion of its McDelivery on-demand delivery service
Google’s Real Time Trigger allows advertisers to display ads at predefined moments corresponding to live T.V. The fast-food chain is taking advantage of the World Cup’s hungry crowds and festive atmosphere, using Google’s trigger tech to launch its ads at the perfect moment: when a goal is scored, at the beginning of the game, half-time and the end of the match.
McDonald’s is intent on using consumer insights to leverage its technology, delivering ads at the data-backed, selected times at which ads will have the biggest impact on the audience. This technology also closes the gap between digital and T.V. advertising, allowing videos and displays of campaigns in real-time based on predefined times that correspond with emotion-driven moments at a major cultural event.
Lead image: McDonald’s soft drink stock photo from 8th.creator/Shutterstock
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