Modern Fertility is on a mission to make fertility check-ins as routine as pap smears, reducing confusion and high clinic costs while empowering women to take charge of their own reproductive health

Modern Fertility is a company dedicated to making fertility information affordable and accessible for all women. The brand recently launched a simple hormone test that can either be done through a finger-prick at home or by getting blood drawn at a nearby lab. The test shows important information about a woman’s fertility and helps women make informed decisions.

“It wasn’t until I personally experienced difficulty in information access, confusion around results and shock at the costs of going to a fertility clinic that I began speaking to other women just like me and realized that we were all in the dark, or worse, given conflicting crucial details about our own health. There’s a generation of us out there that are focused on our careers and our lives, but that doesn’t mean we don’t also want to have children and families,” says Co-Founder and CEO, Afton Vechery. “At Modern Fertility, we see ourselves as an education platform that’s changing the conversation around fertility from reactive to proactive. We see a world where, in the future, getting your fertility checked is as routine as getting a pap smear.”

A physician-reviewed fertility profile is accessible to women with specific information on ovulation, ovarian reserve, hormone levels and more. Modern Fertility ultimately serves to empower women with important information to help plan their futures, and fits with the trend around helping consumers understand and use personal data customized for their own best benefit.

Modern Fertility

Modern Fertility is a company dedicated to making fertility information affordable and accessible for all women. The brand recently launched a simple hormone test that can either be done through a finger-prick at home or by getting blood drawn at a nearby lab. The test shows important information about a woman’s fertility and helps women make informed decisions.

“It wasn’t until I personally experienced difficulty in information access, confusion around results and shock at the costs of going to a fertility clinic that I began speaking to other women just like me and realized that we were all in the dark, or worse, given conflicting crucial details about our own health. There’s a generation of us out there that are focused on our careers and our lives, but that doesn’t mean we don’t also want to have children and families,” says Co-Founder and CEO, Afton Vechery. “At Modern Fertility, we see ourselves as an education platform that’s changing the conversation around fertility from reactive to proactive. We see a world where, in the future, getting your fertility checked is as routine as getting a pap smear.”