Full of educational content and tips, Mr. Porter's digital platform serves two purposes: to connect customers with brand experts and bolster clients' own expertise

Customers shopping for a luxury watch are faced with an overwhelming number of choices, plus the pressure not to make a mistake on an expensive investment. E-commerce platform Mr. Porter wants to help buyers make the right decision in this niche by connecting them with personal shopping assistants.

Carrying brands such as Jaeger-LeCoulture, IWC, Tag Heuer and Breitling, Mr. Porter created a Luxury Watch Guide that advises clients on their qualities. The guide displays each brand’s collection as well as information on how to care for the timepiece. Shoppers who need additional guidance can reach out to an online personal assistant.

The assistant will help walk the customer through the available watches and help out in other ways, like lining up same-day and hand delivery in New York and London. While many websites have a virtual aid to shoppers, Mr. Porter takes it a step further by providing real-life help. The luxury watch guide is now live on the retailer’s site.

Mr. Porter


Lead Image: Jeremy Beadle | Unsplash

Customers shopping for a luxury watch are faced with an overwhelming number of choices, plus the pressure not to make a mistake on an expensive investment. E-commerce platform Mr. Porter wants to help buyers make the right decision in this niche by connecting them with personal shopping assistants.

Carrying brands such as Jaeger-LeCoulture, IWC, Tag Heuer and Breitling, Mr. Porter created a Luxury Watch Guide that advises clients on their qualities. The guide displays each brand’s collection as well as information on how to care for the timepiece. Shoppers who need additional guidance can reach out to an online personal assistant.