NBA Gives Fans More Access To Their Favorite Teams Through AR App

NBA Gives Fans More Access To Their Favorite Teams Through AR App

360 Portals gives viewers a virtual experience on the court during this year's NBA Finals, allowing them to join team huddles and more

Sierra Holt
  • 1 june 2018

Basketball fans have a new way to enjoy the game. The NBA released an app called 360 Portals that takes fans on and off the court through virtual access. Touted as the “new way to experience the game” by NBA executive vice president, digital media Melissa Rosenthal Brenner, the app is powered by augmented reality.

Through the app, users can enter team huddles and watch players celebrate after a big win. The content is created with 360-degree cameras and Apple’s ARkit and ARCore technology and is available on both iOS and Android devices.

Currently, the app only covers the 2018 playoffs and finals. According to NBA’s senior vice president of digital products and emerging technology Michael Allen, the app will be a test for future technology that engages fan involvement. “Over time it will fold into in-game experiences,” Allen told CNET. “We’ll test this summer to see how it works for live content.”


+AR & VR
+augmented reality
+fitness / sport
+sport & fitness

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