Netflix Pop-Up Lets Fans Step Into Their Favorite Shows

Netflix Pop-Up Lets Fans Step Into Their Favorite Shows
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The streaming platform created an immersive, Instagram-friendly exhibit with backdrops and props from its most popular shows, providing fans with an engaging experience to help promote its content

Mario Valdivieso
  • 6 june 2018

In recent years, Netflix has been a leading platform for streaming original content and has been quite successful. To celebrate its good fortune, the service decided to reward its fans with an immersive experience showcasing all the most popular programs on the site in an exhibit called “Because You Watched.”

The pop-up experience will take place at Raleigh Studios in Hollywood, California, where visitors can enjoy costumes, props and lifelike backdrops from their favorite shows on Netflix. For example, fans of Stranger Things get to check out the Palace Arcade to see if they can beat Dustin’s score on Dig Dug. They can also step into the ring with the female wrestlers from Glow to battle each other, or they can look at the royal costumes worn by Queen Elizabeth from the hit show The Crown.

These are just some of the displays that attendees will get to enjoy and take selfies in front of at the event. On top of being able to step into the world of these shows, the guests will receive free merchandise to take home with them afterward.

The Instagram pop-up is meant not only to be a dedication to Netflix’s fans but is also intended to steer people to other shows on the site. The event functions as a way to provide out-of-home and real-life fan engagement with the streaming service’s shows, making deeper connections with viewers while also further promoting its content. The free event will take place June 15 to the 17, and the last chance to register on the site for tickets will be on June 7.

Netflix

In recent years, Netflix has been a leading platform for streaming original content and has been quite successful. To celebrate its good fortune, the service decided to reward its fans with an immersive experience showcasing all the most popular programs on the site in an exhibit called “Because You Watched.”

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+Entertainment
+experiential marketing
+Netflix
+pop up
+pop-up
+Streaming
+technology
+television
+USA

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