The North Face Will Repair And Resell Used Clothes At A Discount

The North Face Will Repair And Resell Used Clothes At A Discount
Fashion & Apparel

The outdoor clothing brand launched an online store for refurbished clothing in bid to help the environment and attract bargain shoppers

Rachel Gonzalez
  • 12 june 2018

Outdoor clothing brand The North Face is attempting to reduce waste with The North Face Renewed—a new line made up entirely of refurbished gear. The pieces are mostly returns or defective items, which are restored to new condition by The Renewal Workshop, a brand partner, and put up for sale. Renewed products will be sold online and priced at a discount. The North Face is also hoping to bring a new appeal to bargain shopping with Renewed by offering a good-as-new product for less than the retail price.

While The North Face has some of the sturdiest products in its market and offers a lifetime guarantee, the brand—like its competitor Patagonia—recognizes a waste problem in the fashion industry and have taken initiative to fix it. By implementing this circular business model, The North Face is hoping to reduce its contribution to the 85% of textiles that go to waste in the apparel industry, as well as inspire more companies to think about their environmental impact.

The North Face Renewed


Lead Image: Milkoví | Unsplash

Outdoor clothing brand The North Face is attempting to reduce waste with The North Face Renewed—a new line made up entirely of refurbished gear. The pieces are mostly returns or defective items, which are restored to new condition by The Renewal Workshop, a brand partner, and put up for sale. Renewed products will be sold online and priced at a discount. The North Face is also hoping to bring a new appeal to bargain shopping with Renewed by offering a good-as-new product for less than the retail price.

+apparel
+circular economy
+environmental impact
+Fashion
+outdoor clothing
+refurbished clothing
+retail
+Shopper Marketing
+Shopper Marketing & Promotion
+Sustainability
+The North Face
+waste

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