DTC Accessories Brand Breaks Down Cost For Consumers With Transparent Pricing
Shoppers can view a list of production costs, from materials to duties and transportation, on Oliver Cabell's website
The luxury accessories brand Oliver Cabell is revealing it all when it comes to footwear. The brand is going against industry conventions by giving shoppers full transparency when it comes to the production process of its sneakers. Customers will know the exact cost of bringing the products to market, including transportation and material prices. The information is be available on the company’s website.
Oliver Cabell’s shoes are handmade in Italy using traditional techniques. Styles are produced in limited supply through small batches. Going transparent appears to fall right in line with the brand’s manufacturing process. With 70% of shoppers admitting that their purchases are always or often influenced by full product transparency, Oliver Cabell is aligning itself with trends PSFK researchers flagged in our CX Playbook that see customers flocking to brands that are honest about the realities of production and manufacturing.
Lead Image: Oliver Cabell via Facebook
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