menu

DTC Accessories Brand Breaks Down Cost For Consumers With Transparent Pricing

DTC Accessories Brand Breaks Down Cost For Consumers With Transparent Pricing
Fashion & Apparel

Shoppers can view a list of production costs, from materials to duties and transportation, on Oliver Cabell's website

Sierra Holt
  • 25 june 2018

The luxury accessories brand Oliver Cabell is revealing it all when it comes to footwear. The brand is going against industry conventions by giving shoppers full transparency when it comes to the production process of its sneakers. Customers will know the exact cost of bringing the products to market, including transportation and material prices. The information is be available on the company’s website.

Oliver Cabell’s shoes are handmade in Italy using traditional techniques. Styles are produced in limited supply through small batches. Going transparent appears to fall right in line with the brand’s manufacturing process. With 70% of shoppers admitting that their purchases are always or often influenced by full product transparency, Oliver Cabell is aligning itself with trends PSFK researchers flagged in our CX Playbook that see customers flocking to brands that are honest about the realities of production and manufacturing.

Oliver Cabell


Lead Image: Oliver Cabell via Facebook

+cx playbook
+Delivery & Logistics
+DTC
+Fashion
+footwear
+manufacturing
+Oliver Cabell
+retail
+transparency

Learn About Our Membership Services

Need Research Help?
As a member you can ask us any research questions and get complimentary research assistance with a 4-day turnaround. Reports inclde stats, quotes, and best-inclass examples on research topics.
Remain Informed & Strategic
We publish several trends reports each month. By becoming a member you will have access to over 100 existing reports, plus a growing catalog of deep topical analysis and debrief-style reports so you always remain in the know.
See Trends Come To Life
Meet your peers and immerse yourself in monthly trend and innovation webinars and discounted conferences.
No search results found.