The payment platform's first experiential activation is meant to manifest its cash back rewards program in a not-so-abstract manner

Digital payment platform PayPal is adding a tangible element to its brand with a New York pop-up that demonstrate what its cash back rewards look like in a physical sense. The exhibit is based on a survey in which the company asked its users how they would spend an extra $500. Digital artists Stephen McMennamy and Vanessa Mckeown then curated custom artwork based on their answers, which mix everyday purchases, such as food and clothing, with extra treats like makeup and electronics.

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The interesting aspect of PayPal's pop-up is seeing how a mostly digital and abstract brand is able to provide a real experience, and solidify itself in the minds of its users. Other similar companies and services could start to follow suit and create physical manifestations of their online offerings. PayPal's walk-through exhibit will take place in New York's Nolita neighborhood on Saturday, June 8. The event is free and open to the public.

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PayPal Cash ‘n Back

Digital payment platform PayPal is adding a tangible element to its brand with a New York pop-up that demonstrate what its cash back rewards look like in a physical sense. The exhibit is based on a survey in which the company asked its users how they would spend an extra $500. Digital artists Stephen McMennamy and Vanessa Mckeown then curated custom artwork based on their answers, which mix everyday purchases, such as food and clothing, with extra treats like makeup and electronics.

A post shared by PayPal (@paypal) on Jun 8, 2018 at 8:00am PDT