Plant-Based Cups Can Handle Heat And Be Composted

Plant-Based Cups Can Handle Heat And Be Composted
Packaging & Product Engagement

World Centric uses sugarcane fiber to make disposable, biodegradable hot coffee cups, meeting a need for consumers and businesses that are watching their environmental impact

Sara Roncero-Menendez
  • 18 june 2018

In keeping with the demands of environmentally conscious customers, companies are looking to replace plastics and other non-compostables from product packaging—but the takeout coffee cup has proved difficult to replace. Compostable container manufacturer World Centric has now developed a plant-based coffee cup that won’t break down before the consumer gets to the last sip.

NoTree is a set of cups and bowls made out of sugarcane bagasse, the fiber byproduct left over after sugarcane extraction. “We wanted to move away from incumbent materials,” Mark Marinozzi, vice president of marketing for World Centric told The Dieline. “Wood-based materials and petroleum-based materials aren’t ultimately renewable.”

One important thing to note about NoTree packaging is that it is compostable but not recyclable, which could be a drawback for consumers. Still, it’s an important step for sustainable products and could be a great draw for businesses that already have compost bins at their locations.

World Centric

+Packaging & Storytelling
+product experience

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