Porsche’s Digital Service Helps Electric Car Owners Charge Up Anywhere
With a free app that finds available charging stations and handles payment, the auto maker wants to simplify the experience of driving an electric vehicle—even if it's not a Porsche
Porsche wants to simplify the charging process for electric and hybrid vehicle drivers with a new digital charging service, now available in Germany, Austria, Switzerland, Denmark, the Netherlands, Belgium and Finland. The system—which is a stepping stone before Porche’s parent company Volkswagen joins with Daimler, BMW and Ford to launch a charging network across Europe—searches for charging stations in the user’s area and handles payment in multiple currencies through stored preferences. Upon arrival, users access the charging stations with a QR code on the app or their associated ‘Porche ID Card’ number, which they receive upon registering for the free service.
The Porsche Charging Service works for any electric car driver who downloads the app, which is available for Android and iOS. The point is to give users all the charging information they need—including station availability, cost and navigation—in one central location and to make the process as seamless as possible. Porsche hopes to make electric cars more accessible as part of daily life. The long-term goal is for hybrids and electric vehicles to become mainstream, with the help of easy-to-use plug-in stations and services like Porche’s network, it certainly seems possible.