Ritz-Carlton Conveys Its Guest Experience Through Short Films By Up-And-Coming Directors
In partnership with Hearst Media, the luxury hotel brand will hold a film contest to help capture what it's like to stay in one of its properties, potentially exposing the next big director as well as artfully advertising its guest experience
Rooming in one of Ritz-Carlton’s luxury hotels is an aspiration of many travelers. The hotel brand has teamed up with Hearst Magazine Digital Media in hopes of revealing the experience of staying in one of its properties through film.
Ritz-Carlton and Hearst have announced The Stay, a filmmaking contest in which participants will create short films imagining a stay at one of the luxury hotels. Directors and screenwriters are tasked with envisioning what happens to two people who recently checked in.
Adam Day Lewin of Hearst says, “I feel like this will live a lot longer than your average advertising campaign because we’re telling great stories.” The short films will be no longer than 10 minutes and are an engaging way to speak to potential clients. By eschewing a traditional ad campaign, Ritz-Carlton hopes to create a longer lasting connection.
There will be 5 winners who will be invited to film their videos at selected Ritz-Carlton Properties. The finished films will be released in the fall on multiple platforms. Creating small films serves as a creative and quality way to advertise the Ritz’s accommodations, letting them connect with viewers through an art form, as well as helps to supply up-and-coming filmmakers the exposure they need.
Lead image: white pillows and bed sheets stock photo from Fizkes/Shutterstock