menu

‘Slow Fashion’ Brand Adds In-Store Leather Goods Personalization

‘Slow Fashion’ Brand Adds In-Store Leather Goods Personalization
Store Experience & Design

An experiential Boston store from Canadian fashion brand Roots includes a leather workshop where customers can have bags and jackets customized with exclusive looks

Sara Roncero-Menendez
  • 14 june 2018

Style may be personal, but fashion can feel mechanical, given how so many fast fashion companies merely chase the same trends. Canadian fashion brand Roots is combating that by letting customers personalize new looks at the Leather Customization Workshop at its new Boston location. Shoppers will be able to customize bags and jackets with special patches and badges that will only be available at the Newbury street location, which opens on June 15. The customization bar will be just one part of the new store’s multi-sensory experience.

As a brand, Roots prides itself on “slow fashion,” developing quality products that customers can use long-term. By offering shoppers a way to make their clothes speak more directly to their aesthetic, Roots is creating a more personal relationship with the consumer and generating excitement for their latest product offerings. The brand will be opening two more stores in the Boston area by the end of June, followed by new locations in Chicago and Washington D.C.

Roots

Style may be personal, but fashion can feel mechanical, given how so many fast fashion companies merely chase the same trends. Canadian fashion brand Roots is combating that by letting customers personalize new looks at the Leather Customization Workshop at its new Boston location. Shoppers will be able to customize bags and jackets with special patches and badges that will only be available at the Newbury street location, which opens on June 15. The customization bar will be just one part of the new store’s multi-sensory experience.

+Boston
+Design
+Fashion
+personalization
+Shopper Marketing & Promotion
+store experience
+store experience & design

Learn About Our Membership Services

Need Research Help?
As a member you can ask us any research questions and get complimentary research assistance with a 4-day turnaround. Reports inclde stats, quotes, and best-inclass examples on research topics.
Remain Informed & Strategic
We publish several trends reports each month. By becoming a member you will have access to over 100 existing reports, plus a growing catalog of deep topical analysis and debrief-style reports so you always remain in the know.
See Trends Come To Life
Meet your peers and immerse yourself in monthly trend and innovation webinars and discounted conferences.
No search results found.