Dedicated Concierges Help Differentiate Saks Fifth Ave’s Experiential Beauty Floor

Dedicated Concierges Help Differentiate Saks Fifth Ave’s Experiential Beauty Floor
Beauty

The beauty department at the retailer's flagship store gets its own floor, featuring spa rooms, a brow bar and beauty curators at the ready with advice

Rachel Gonzalez
  • 1 june 2018

Luxury department store Saks Fifth Avenue has given the beauty department of its New York flagship store a complete facelift. The beauty department has moved from the main floor to its new 32,000-square-foot home on the second floor. This new space is 40% larger than the previous location and includes 15 spa rooms that offer medi-spa treatments, massages, a brow bar and facials, plus several other services alongside an inventory of cosmetics, skincare products and fragrances. The Saks social media team is branding this revamp as “Beauty 2.0,” offering more than the standard shopping perks.

The expansion also comes with a Guerlain Parfumeur boutique, where customers can access digital consultations to find their signature scent and customize their own bottles. Beauty 2.0 includes a concierge who can direct shoppers through the store and make appointments for any of the many services, as well as a beauty curator who makes recommendations based on customer assessments. With all of these additions there is still enough room in Saks’ beauty department to have an event space. The retailer is going above and beyond to give shoppers the ultimate experience when they walk through the flagship doors.

Saks Fifth Avenue


Images: Saks Fifth Avenue via Facebook

Luxury department store Saks Fifth Avenue has given the beauty department of its New York flagship store a complete facelift. The beauty department has moved from the main floor to its new 32,000-square-foot home on the second floor. This new space is 40% larger than the previous location and includes 15 spa rooms that offer medi-spa treatments, massages, a brow bar and facials, plus several other services alongside an inventory of cosmetics, skincare products and fragrances. The Saks social media team is branding this revamp as “Beauty 2.0,” offering more than the standard shopping perks.

+beauty
+Brand Development
+experiential marketing
+Facebook
+flagship store
+home
+Luxury
+retail
+saks
+Saks Fifth Avenue
+technology
+USA

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