Now sold at Sephora, beauty brand 7 Virtues is working with local suppliers in the hopes of helping farmers from rebuilding nations

Beauty retailer Sephora has begun selling 7 Virtues Peace Perfume, a fragrance line that uses raw ingredients from war-torn areas to support locals caught in the conflict. 7 Virtues began by partnering with farmers in Afghanistan and paying above-market rates for their orange blossoms and rose oils. The Sephora deal has allowed the brand to expand its resource partnerships with farms in Haiti, Madagascar, Rwanda, Israel, Iran and India for other essential oils.

7 Virtues overpays for ingredients in order to help farmers provide more for their families. Part of the brand's mission involves helping farmers in conflict zones retain their land and avoid being swayed by political groups or getting involved in illegal trade for lack of other options.

Winning a Sephora Accelerate fellowship allowed 7 Virtues to grow its brand and land in retail locations. The Canadian founder of the company Barb Stegemann hopes that the business model will inspire more brands to partner with suppliers in rebuilding countries.

Sephora 7 Virtues


Images: 7 Virtues

Beauty retailer Sephora has begun selling 7 Virtues Peace Perfume, a fragrance line that uses raw ingredients from war-torn areas to support locals caught in the conflict. 7 Virtues began by partnering with farmers in Afghanistan and paying above-market rates for their orange blossoms and rose oils. The Sephora deal has allowed the brand to expand its resource partnerships with farms in Haiti, Madagascar, Rwanda, Israel, Iran and India for other essential oils.

7 Virtues overpays for ingredients in order to help farmers provide more for their families. Part of the brand's mission involves helping farmers in conflict zones retain their land and avoid being swayed by political groups or getting involved in illegal trade for lack of other options.