Shoppers can scan the QR code of items bearing these new labels to access detailed information about their food, empowering consumers to make better-informed decisions regarding their purchases

SmartLabel is the new quick-and-easy way to find out everything you need to know about the food you’re buying. With the use of SmartLabel and the simple mobile scan of a QR code, consumers can find out what allergens the product contains, its environmental impact, production methods, animal welfare and more.

Consumers can equally access the information via the SmartLabel website or a toll-free phone service. SmartLabel is currently featured on nearly 28,000 products stocked in typical food retailers, which is seven times the number the label started with last year.

Considering growing interest regarding the origin, method of production and wide-ranging consequences of food products, SmartLabel is fulfilling a key consumer need. Transparency is something  customers value highly in today’s market, according to surveys conducted by the Grocery Manufacturers Association and the Food Marketing Institute. With this capability, shoppers are able to make better-informed decisions thanks to easy access to detailed information.

SmartLabel

SmartLabel is the new quick-and-easy way to find out everything you need to know about the food you’re buying. With the use of SmartLabel and the simple mobile scan of a QR code, consumers can find out what allergens the product contains, its environmental impact, production methods, animal welfare and more.

Consumers can equally access the information via the SmartLabel website or a toll-free phone service. SmartLabel is currently featured on nearly 28,000 products stocked in typical food retailers, which is seven times the number the label started with last year.