Endless Summer is the first show in a new series from the social media platform that follows the lives of two real-life Snapchatters and lets viewers put themselves in the show via AR portals, upping user engagement with the new form of entertainment.

Looking to engage in more immersive ways with its user-base, Snapchat is producing a 12-episode docu-series called Endless Summer that viewers will be able to interact with through augmented reality portals.

The AR platform puts users in the show, connects them with cast members and  lets them join watch parties. The show stars social media influencer Summer Mckeen along with her boyfriend Dylan Jordan and is the first “soft-scripted” one for the platform, which has produced others without a script. The project was made in partnership with Bunim-Murray, the production company behind Keeping Up With the Kardashians and Project Runway. Each episode will be four minutes long and will be released starting in September.

Mood from today 😁 also I spy a fun bug bite on my arm!

A post shared by Summer Mckeen (@summermckeen) on

Creating alternative video narratives and delivering original content is important for social networks like Snapchat and even Facebook. By coming up with new engaging ways to deliver content, these companies also ensure that their ad revenue keeps on growing, that creators on their site have the tools they need to build up and connect with their public, and that they retain the attention of their key audiences by continuing to evolve with consumer demands.

Snapchat


Lead image: Snapchat app stock photo from Caspars Grinvalds/Shutterstock

Looking to engage in more immersive ways with its user-base, Snapchat is producing a 12-episode docu-series called Endless Summer that viewers will be able to interact with through augmented reality portals.

The AR platform puts users in the show, connects them with cast members and  lets them join watch parties. The show stars social media influencer Summer Mckeen along with her boyfriend Dylan Jordan and is the first “soft-scripted” one for the platform, which has produced others without a script. The project was made in partnership with Bunim-Murray, the production company behind Keeping Up With the Kardashians and Project Runway. Each episode will be four minutes long and will be released starting in September.