Sweden's head soccer coach Janne Andersson is about to start receiving tips and opinions from fans on the team's strategy during his daily walk to work

The sports betting company Oddset has a new interactive campaign, except this time the intended audience is just one person. The company bought up the outdoor ad spaces along the seven-mile route that Sweden’s soccer coach, Jan Olof “Janne” Andersson, walks to work every day. Instead of the usual advertising, Andersson will get to see how all of the soccer “experts” out there think he should do his job. The posters will display 40 messages a day, picked from the hundreds submitted online, containing tips and tactics fans want him to  take into account when strategizing for the upcoming World Cup.

But Andersson isn’t worried about “The Janne Walk.” According to the coach, everyone should get to express their views—which have already begun poring in. The campaign was created with Swedish agency Perfect Fools.

Oddset

The sports betting company Oddset has a new interactive campaign, except this time the intended audience is just one person. The company bought up the outdoor ad spaces along the seven-mile route that Sweden’s soccer coach, Jan Olof “Janne” Andersson, walks to work every day. Instead of the usual advertising, Andersson will get to see how all of the soccer “experts” out there think he should do his job. The posters will display 40 messages a day, picked from the hundreds submitted online, containing tips and tactics fans want him to  take into account when strategizing for the upcoming World Cup.