St. Ives Beauty Bar Lets Shoppers Mix Their Own Custom Skincare Products
The NYC pop-up taps into the current focus in beauty on customization and customer input, helping St Ives build brand awareness and engagement through an interactive and on-trend experience
The skincare company St. Ives is mixing it up by letting its customers personalize their own products. This June, St. Ives has created the Mixing Bar, a New York city pop-up event where visitors can customize the company’s all-natural moisturizers, lotions and scrubs.
Guests are invited to imbue products with scents of their choice, including rose water, pink grapefruit and kiwi. Aside from scents, visitors can also infuse their St. Ives products with on-trend mineral shimmer. To amplify the experience, the brand is offering exclusive items like lip scrubs, bath bombs and rollerball scents, which are not sold in stores.
This is the second year St. Ives has hosted the event and it has proven to attract a large audience. For customers who could not attend the event, an online shop is available from June 15 to December 31 and sells some of the same products. St. Ives has built a reputation around its pragmatic, minimal and effective skincare products, and is now tapping into the current trends in beauty and skincare related to customization, consumer input and pop-up experiences that serve to boost brand engagement and appeal.
Lead image: @stivesskin via Instagram