Tiffany & Co’s Offsite Design Workshop Will Speed Up The Brand’s New Launches
The jewelry brand is aiming to streamline its production process to be ready when consumer demand arises, responding to needs for speed and efficiency while also enhancing the company's design innovations
World class jewelry company Tiffany & Co. has developed an offsite workshop to bring its jewelry lines to the public quicker. The Jewelry Design and Innovation Workshop (JDIW) operates as a workshop for jewelry crafting techniques and a fast lane to jewelry assembly.
The JDIW is intended to help Tiffany & Co. meet the needs of the market, no matter when demand strikes. The hope is that the workshop will help streamline the entire jewelry-crafting process, from drafting to mass manufacturing.
Modernizing the process of making a new jewelry line polished and ready for market, Tiffany & Co. will be better equipped to roll out its product when the market demands it, not just when there is product to be released. JDIW is less about speed and more about preparation for when the call comes from the consumer, helping the brand cater to their demand more efficiently. By focusing on improving speed yet retaining quality, Tiffany & Co. is keeping the integrity of its brand in tact while also better serving customer needs.
Lead image: Tiffany & Co via Facebook
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