The pop-up floral displays beautified New York's concrete jungle, catching eyes and giving the brand a chance to showcase home goods and accessories

World-renowned jewelry brand Tiffany & Co. brought a splash of color to New York City with pop-up floral arrangements. Tiffany’s teamed up with Lewis Miller Design, a floral studio known for its ‘Flower Flash’ arrangements, to make these installations possible in the most unexpected places. This campaign is focused on drumming up real world engagement for a company with a large digital presence. Its recent digital ads have been centered on the coming of spring and subtle reinvention for the company, and this campaign brings those themes to subway stops and construction sites.

Flower Flash also allowed Tiffany’s to showcase some of its home products and accessories at these installations. For a city that is known as the concrete jungle, these random and vibrant installations are the perfect eye-catching and interactive advertisements. The pop-up flowers gave Tiffany’s the chance to show it sells more than jewelry while demonstrating that this timeless company is full of fresh ideas.


Images: Tiffany & Co. via Facebook

World-renowned jewelry brand Tiffany & Co. brought a splash of color to New York City with pop-up floral arrangements. Tiffany’s teamed up with Lewis Miller Design, a floral studio known for its ‘Flower Flash’ arrangements, to make these installations possible in the most unexpected places. This campaign is focused on drumming up real world engagement for a company with a large digital presence. Its recent digital ads have been centered on the coming of spring and subtle reinvention for the company, and this campaign brings those themes to subway stops and construction sites.