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Tinder’s New Feature Recommends Suitors Based Users’ Hangouts

Tinder’s New Feature Recommends Suitors Based Users’ Hangouts
Product Offering

Tinder Places bases its match recommendations on the places both parties frequent the most, helping supplement users' virtual connections with chances for real-life meet-ups

Ivanha Paz
  • 14 june 2018

Dating application Tinder is launching a new feature that recommends potential suitors based on the spots they frequent. The company says Tinder Places could make for more compatible matches as well as discourage the type of rude behavior often seen on the app, as its users may bump into each other IRL.

Tinder already knows its users’ favorite bars, where they work out and where they get their coffee in the mornings—now it’s just using that data to yield better matches. However, as this type of information may make some users uncomfortable, Tinder Places is completely optional. The feature also takes certain precautions, like making sure private residences aren’t listed, and delaying the time that people are listed as being at a particular location so that users can’t deduce each other’s routines.

Tinder Places is currently on public beta testing in Sydney, Australia and Santiago, Chile, with plans to roll out world-wide after collecting feedback from users. So far, Tinder doesn’t plan to use the data for advertising purposes, but hasn’t thrown away the option entirely. Either way, using location-based data to prime Tinder’s algorithm could allow a competitive edge amongst other dating apps by providing more options for users to form IRL connections to complement their virtual ones.

Tinder


Lead image: Tinder application stock photo from Mr. Whiskey/Shutterstock

+Design
+location-based data
+mobile
+product offering
+Sydney
+tinder

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