Twitter’s Latest Updates Bring Users News Based On Their Interests

Twitter’s Latest Updates Bring Users News Based On Their Interests
Merchandising & Curation

Using human curation and algorithms, the social media platform intends to make relevant stories more concentrated and easily accessible

Kim Windyka
  • 14 june 2018

Twitter is working toward providing a richer, more relevant and increasingly targeted user experience through a number of new initiatives. The first of these efforts is the packaging of top news stories and current events, which the brand will achieve both by hand-selecting tweets and employing an algorithm to determine the most important items.

The bulk of these changes will be reflected in search results, a new and improved “Explore” tab and occasionally a sliding row of tiles at the top of each user’s Twitter feed for particularly significant stories. Optional mobile push notifications for breaking news will also be part of the rollout, which is planned to take place over the next few months.

As it stands now, the content that Twitter users will see is determined by the individuals they follow and the keywords in their tweets. However, according to the platform’s Vice President of Product, Keith Coleman, this methodology will be refined and improved to be more intelligent as time goes on.

Twitter


Lead image: smartphone Twitter application from Sattalat Phukum/Shutterstock

Twitter is working toward providing a richer, more relevant and increasingly targeted user experience through a number of new initiatives. The first of these efforts is the packaging of top news stories and current events, which the brand will achieve both by hand-selecting tweets and employing an algorithm to determine the most important items.

+human curation
+News
+packaging & product engagement
+product offering
+Social Media
+Twitter

Learn About Our Membership Services

Need Research Help?
As a member you can ask us any research questions and get complimentary research assistance with a 4-day turnaround. Reports inclde stats, quotes, and best-inclass examples on research topics.
Remain Informed & Strategic
We publish several trends reports each month. By becoming a member you will have access to over 100 existing reports, plus a growing catalog of deep topical analysis and debrief-style reports so you always remain in the know.
See Trends Come To Life
Meet your peers and immerse yourself in monthly trend and innovation webinars and discounted conferences.
No search results found.