In Brief

Using human curation and algorithms, the social media platform intends to make relevant stories more concentrated and easily accessible

Twitter is working toward providing a richer, more relevant and increasingly targeted user experience through a number of new initiatives. The first of these efforts is the packaging of top news stories and current events, which the brand will achieve both by hand-selecting tweets and employing an algorithm to determine the most important items.

The bulk of these changes will be reflected in search results, a new and improved “Explore” tab and occasionally a sliding row of tiles at the top of each user’s Twitter feed for particularly significant stories. Optional mobile push notifications for breaking news will also be part of the rollout, which is planned to take place over the next few months.

As it stands now, the content that Twitter users will see is determined by the individuals they follow and the keywords in their tweets. However, according to the platform’s Vice President of Product, Keith Coleman, this methodology will be refined and improved to be more intelligent as time goes on.

Twitter


Lead image: smartphone Twitter application from Sattalat Phukum/Shutterstock

Twitter is working toward providing a richer, more relevant and increasingly targeted user experience through a number of new initiatives. The first of these efforts is the packaging of top news stories and current events, which the brand will achieve both by hand-selecting tweets and employing an algorithm to determine the most important items.

The bulk of these changes will be reflected in search results, a new and improved “Explore” tab and occasionally a sliding row of tiles at the top of each user’s Twitter feed for particularly significant stories. Optional mobile push notifications for breaking news will also be part of the rollout, which is planned to take place over the next few months.