The concierge service, named Jetblack, aims to streamline the shopping experience for busy urban parents

With customers expecting more efficiency from online shopping, larger stores have tasked with finding ways to meet this need. For American retail chain Walmart, the solution to this is a personal shopping service that will send customers suggestions via text message.

At the moment, the service is exclusive as it's still in a pilot program stage in Manhattan and parts of Brooklyn, New York. Named Jetblack and targeted primarily at moms, it will allow customers to send a text when they need a new item and get a response listing suggestions for available products for them to consider. The concierge service costs $50 per month, includes free same- or next-day delivery and will also offer customers options from other retailers such as Saks and Sephora. It's the first initiative to launch out of Walmart's innovation incubator Store No. 8.

As Jetblack expands, it could offer a considerable change to the retail experience and help Walmart tap into urban markets that have so far eluded it. Particularly for busy consumers, eliminating the need to physically shop around to find the most suitable items could streamline the shopping process immensely.

Jetblack

With customers expecting more efficiency from online shopping, larger stores have tasked with finding ways to meet this need. For American retail chain Walmart, the solution to this is a personal shopping service that will send customers suggestions via text message.

At the moment, the service is exclusive as it's still in a pilot program stage in Manhattan and parts of Brooklyn, New York. Named Jetblack and targeted primarily at moms, it will allow customers to send a text when they need a new item and get a response listing suggestions for available products for them to consider. The concierge service costs $50 per month, includes free same- or next-day delivery and will also offer customers options from other retailers such as Saks and Sephora. It's the first initiative to launch out of Walmart's innovation incubator Store No. 8.