The retailer now allows customers to take a tour of their new living room from the comfort of home, providing added visual aid to the online shopping experience and augmenting the pre-purchase stage of the buying process

When shopping for interior design goods, consumers increasingly want better ways to preview their potential future living spaces. Walmart just announced the launch of its new home shopping feature, 3D Virtual Shopping Tour, which allows customers to interact with a curated apartment that showcases approximately 70 items from national brands and the retailer's private label offerings.

Throughout the tour, consumers can click on the individual items set up in the room to learn more about them. Without the paradox of choice that often cripples consumers and their buying [in]decisions, Walmart enables individuals to more easily engage with the environment of their future home interior while potentially also upselling consumers through this entertaining buyer experience.

Many retailers such as IKEA, with its IKEA Place app, and Target, with its See It In Your Space and 360 Degree Shoppable Rooms features, also are implementing AR and virtual additions into their interfaces to create more immersive and frictionless buying experiences for consumers. Considering that 34% of customers already use AR features while shopping and 47% of these users utilize this technological tool in both physical retail spaces and online, Walmart’s new offering to the home goods space enables the brand to better compete for consumer attention.

Walmart


Lead image: young woman using notebook stock photo from Solis Images/Shutterstock

When shopping for interior design goods, consumers increasingly want better ways to preview their potential future living spaces. Walmart just announced the launch of its new home shopping feature, 3D Virtual Shopping Tour, which allows customers to interact with a curated apartment that showcases approximately 70 items from national brands and the retailer's private label offerings.

Throughout the tour, consumers can click on the individual items set up in the room to learn more about them. Without the paradox of choice that often cripples consumers and their buying [in]decisions, Walmart enables individuals to more easily engage with the environment of their future home interior while potentially also upselling consumers through this entertaining buyer experience.