Wellness Pop-Up Aims To Improve Visitors’ Health In Only 30 Seconds

Wellness Pop-Up Aims To Improve Visitors’ Health In Only 30 Seconds
Brand Activation & Immersion

People visiting The Lifestyle Lab can get a fast and painless health checkup using brand new scanning technology as well as try out healthy foods and fitness programs

Dave Pinter, PSFK
  • 19 june 2018

Global shopping center developer Westfield is testing a new wellness pop-up targeting people’s natural abilities to stay healthy. The Lifestyle Lab is a temporary space divided into areas that address diagnosis, diet, exercise and mindfulness. The project is a result of Westfield’s ‘Destination 2028’ concept, a shopping center proposal of the future that expands health and wellness activities. This pop-up is a kind of initial field test for some of those ideas that could become established permanent features in future Westfield properties.

A core part of the experience is The Antioxidant Tunnelwhere people can get a free health scan in 30 seconds. The process relies on a Physics Nobel Prize-winning piece of technology created by Pharmenax that only requires someone to place a hand on the surface of the scanner. The results reveal what type of antioxidants a person is lacking and what foods can help boost those levels. People have a couple of choices for supplementing their diet on the spot.


The Joe Wicks Café offers dishes developed by the Lean in 15 author and body coach. Wicks also hosts workout sessions in an adjacent fitness area.


For people looking to combine diet and exercise into a single activity, there’s the Smoothie Cycle Station. This is a stationary bike hooked up to a blender that converts pedaling into electricity.


The Lifestyle Lab is staging a stop at London’s Westfield Stratford City from Thursday 28th June until Sunday 1st July 2018, and functions as an interactive way for health-conscious consumers to learn more about their own wellness, receive personalized results and try out new products and programs.


+Brand Immersion

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