Wellness Pop-Up Aims To Improve Visitors’ Health In Only 30 Seconds

Wellness Pop-Up Aims To Improve Visitors’ Health In Only 30 Seconds
Brand Activation & Immersion

People visiting The Lifestyle Lab can get a fast and painless health checkup using brand new scanning technology as well as try out healthy foods and fitness programs

Dave Pinter, PSFK
  • 19 june 2018

Global shopping center developer Westfield is testing a new wellness pop-up targeting people’s natural abilities to stay healthy. The Lifestyle Lab is a temporary space divided into areas that address diagnosis, diet, exercise and mindfulness. The project is a result of Westfield’s ‘Destination 2028’ concept, a shopping center proposal of the future that expands health and wellness activities. This pop-up is a kind of initial field test for some of those ideas that could become established permanent features in future Westfield properties.

A core part of the experience is The Antioxidant Tunnelwhere people can get a free health scan in 30 seconds. The process relies on a Physics Nobel Prize-winning piece of technology created by Pharmenax that only requires someone to place a hand on the surface of the scanner. The results reveal what type of antioxidants a person is lacking and what foods can help boost those levels. People have a couple of choices for supplementing their diet on the spot.

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The Joe Wicks Café offers dishes developed by the Lean in 15 author and body coach. Wicks also hosts workout sessions in an adjacent fitness area.

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For people looking to combine diet and exercise into a single activity, there’s the Smoothie Cycle Station. This is a stationary bike hooked up to a blender that converts pedaling into electricity.

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The Lifestyle Lab is staging a stop at London’s Westfield Stratford City from Thursday 28th June until Sunday 1st July 2018, and functions as an interactive way for health-conscious consumers to learn more about their own wellness, receive personalized results and try out new products and programs.

Westfield

Global shopping center developer Westfield is testing a new wellness pop-up targeting people’s natural abilities to stay healthy. The Lifestyle Lab is a temporary space divided into areas that address diagnosis, diet, exercise and mindfulness. The project is a result of Westfield’s ‘Destination 2028’ concept, a shopping center proposal of the future that expands health and wellness activities. This pop-up is a kind of initial field test for some of those ideas that could become established permanent features in future Westfield properties.

+advertising
+Brand Immersion
+Diet
+exercise
+london
+popup
+wellness
+Westfield

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