Westin Hotels To Offer Guests A Curated Fitness Program

Westin Hotels To Offer Guests A Curated Fitness Program
Fitness & Sport

The hospitality chain teamed up with online retailer goop to create special workout sessions that include Q&As with fitness gurus like Tracy Anderson, satisfying the customer need to stay in shape while on the go and offering them a unique opportunity

Todd Neikirk
  • 6 june 2018

Traveling for work can make it difficult for people to keep up with their workout program. Hotels have gyms, but they may not have all the equipment or services guests require. Westin Hotels & Resorts is making it easier on those travelers by introducing a curated fitness program.

Westin Hotels has teamed with lifestyle brand goop to release G. Sport Sessions. The sessions will feature workouts hosted by fitness guru Tracy Anderson, who will also hold a Q and A afterwards. The guests will receive a gift bad of goop products, including clothing. The workouts are open to global travelers, SPG members and even local residents at a cost of $150.

By offering these workout sessions, Westin is going beyond the traditional hotel offering, and is making a move to cater to the entire consumer lifestyle of its guests rather than just offering typical amenities. Westin is also tapping into the ever-lasting wellness and fitness trends that consumers demand, delivering on their desire for wellness-focused trips or simply to carry their lifestyle with them wherever they go. The sessions will start in Chicago on July 28 and continue in Austin on August 25.

Westin Hotels & Resorts

Goop

Traveling for work can make it difficult for people to keep up with their workout program. Hotels have gyms, but they may not have all the equipment or services guests require. Westin Hotels & Resorts is making it easier on those travelers by introducing a curated fitness program.

+Fashion
+fitness
+fitness / sport
+hospitality
+hotel
+retail
+sport & fitness
+USA
+wellness

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