Fintech Company’s Debit Card Helps Consumers Be More Mindful Of Their Financial Habits
Acorns is trying to humanize its offerings and translate its financial products to the physical world, providing users with a card to help them more easily manage their money
The Acorns card’s vertical design is strikingly similar to that of Venmo’s recently debuted debit card. Due to its heavy weight and eye-catching design, the Ammunition-designed card stands out from the crowd and makes customers more mindful of their spending habits.
At PSFK’s CXI 2018 conference, technologist and MIT researcher Amber Case shared how the smartphone is an example of how technology strips away our attention. She explains, “Increasingly people react strongly to technology that is simple, intuitive and peripheral—demanding minimum effort for a maximum benefit and liberating our attention so we can be better and do more.” Acorns’ core mission enables consumers to become more mindful of their spending habits in this increasingly digital world where people’s attention spans rapidly are decreasing.
Millennials value mindfulness and want to be intentional with their actions—90% of them believe that it is important for a brand’s values to match its actions. Accordingly, Acorns’ bold new banking option shows that, through bringing physical banking options back to commerce, consumers can stay somewhat mindful of their spending and saving habits in real time.
In an increasingly cybernetic world, where the human meets and merges with the robotic, retailers increasingly are creating immersive physical spaces so their customers can better interact with the brand’s offerings and can feel a more personal connection to the brands that they purchase from. Accordingly, this new omnichannel approach to fintech shows that, ultimately, to resonate with consumers, financial service companies need to humanize their offerings and manifest their financial philosophies in the physical world as well.
Lead image: Acorns via Facebook